Accreditations

Our Team are Gemological Institute of America qualified.
Testimonials
Client Testimonials
"We wanted what we considered to be the perfect diamond for us at the price we had in mind, with the confidence & assurance that we were getting exactly that, or even better. For that we needed the help & guidance from someone like Mr Ashraf Ahmed. Working with Dubai Diamonds was great. They are professional, sincere, efficient, confidence inspiring and extremely competent and skilful. They treat customers with total understanding and empathy. We would definitely recommend Dubai Diamonds and already have to a number of friends & family."
Ms Tahmina Noon, Dubai, UAE (Jan 2012)
"I chose to purchase from Dubai Diamonds as I was very impressed with the high level of service and support. The options and advice given were a fantastic help and the overall experience of working with Dubai Diamonds was outstanding. I have already recommended Dubai Diamonds to my friends and family and will continue to do so."
Mr Andrew Whiffen, Dubai, UAE (Jan 2012)
"I was initially very reluctant to buy diamonds from the local retailers. However having spoken at great lengths with Ashraf who was very helpful, knowledgeable and not pushy I then proceeded to make a small purchase which was delivered on time and was exactly what I paid for. Since then I have made 3 other purchases and again received exactly what I was promised. Dubai Diamonds are reputable and actually care about their clients."
Marta, Deyaar
"Dubai Diamonds has the best bespoke website I have seen in Dubai. The information and advice was great, and they also have excellent support on the phone for any queries. Friendly, efficient, and best of all great value. I would thoroughly recommend Dubai Diamonds to anyone in the market for a diamond solitaire....."
Ashot Ahmed
"I recently bought my wife a pair of diamond earrings. I was delighted with the price and service we received plus the quality of the earrings, which relatively speaking, were excellent value for money. Delivery was via their driver and car - secure and fast. We live in the Ranches! They were also very polite and professional to deal with and I would definitely recommend them to anyone."
Chromatidis Anatolios
"Very easy to deal with. Would use again for without hesitation. Seriously a great team and always ready to talk amd inform the customer. Great people to deal with for diamonds"
Boris Senchenko
Cut
The cut of a diamond refers to the way in which it is angled and proportioned.
The cut is arguably the most important of the 4Cs because the intensity of the sparkle and brilliance of the diamond is mostly due to the quality of the cut. The different angles and lengths contribute to how much of the light that enters the diamond is reflected internally and then back out again. This is the diamond’s “sparkle”.
It is also one of the most difficult of the Cs to rate. One particular cut may appeal to one person but not to another. Before discussing the specifics of the cut it would help if you were familiar with the names of the major measurements of a diamond.
When you visit a jeweller/merchant they will use these names when describing a particular diamond's proportions to you.
When a diamond is graded by an independent laboratory all of the proportions are taken into account to
arrive at a grading of the proportions (cut). The diamond grading certificate will state what standard the proportions (cut) are. For example the GIA grading will state that the proportions are either:
Excellent
- Very Good
- Good
- Fair
- Poor
There are precise mathematical formulas for determining the cut of a diamond that gives the optimum amount of sparkle.
One of these types of cut is called the “Ideal Cut”.
With regards to the shape of the diamond, the round cut gives the most intense sparkle because it suffers from the least amount of "leakage”. Leakage is the amount of light that is reflected out of the sides of the diamond rather than the top.
Facets
Each of the flat surfaces of the diamond is called a facet.
A diamond’s facets will either let light pass through or reflect the light. The angle that the light hits the facet determines whether the light is reflected or passes through.
The girdle is the circumference of the diamond that marks out its diameter. The girdle should be an even depth right around the entire diamond.
Ideally the girdle should be somewhere between thin-medium to slightly thick. If the girdle is too thin then it may be prone to chipping. If the girdle is too thick then the diamond carries its weight around its middle rather than being a wider diameter and you get a diamond that looks smaller than what it should for the price you pay. The culet is the point of the diamond.
Assessing the Quality of the Cut
Initially, assessing the quality of the cut will be difficult for you to do. Cut is one of the most subjective of the 4Cs to assess because one individual will assess sparkle intensity differently to another.
As you have done with the other 3 Cs, calibrate your Cut radar by asking your jeweller to compare an Ideal Cut diamond with a poorly cut diamond. You should easily be able to notice the more intense sparkle that the Ideal Cut exhibits.
Then, have your jeweller bring out progressively better cuts of diamond to compare to the Ideal Cut diamond, and note the point where you can no longer make a distinction between the difference in sparkle.
Diamond Shapes
A second element of the diamond cut is the shape of the diamond. The most common of these for an engagement ring is the round shape.
Some shapes popularity increases as trends change. If you are looking for the most sparkle from your diamond then stick with the round shape diamond as the geometry of it means that there is less leakage compared to the other types of diamond shape.
HCA – Scientifically Evaluating a Round Diamond’s Sparkle
An Australian master jeweller by the name of Garry Holloway devised the Holloway Cut Adviser (HCA) as a scientific means of determining the amount of sparkle that a round diamond exhibits, based on the proportions of that diamond.
Holloway’s test uses four factors to describe the quality of the diamond’s visual appearance. These are brilliance (light return), fire, scintillation and spread. These are described below.
Brilliance (light return)
Brilliance is the perception of a diamond’s brightness. A bright diamond will return a lot of light back up to an observer.
Fire
Fire is a measure of the dispersion of the light that is returned back to a diamond’s observer. A diamond with good fire appears to have a lot of flashes of rainbow colours. This aspect of the diamond’s appearance is best viewed with less light, otherwise the fire flashes get swamped by the sparkle of the diamond.
Scintillation
Scintillation is the intense sparkles that occur when a diamond is moved about. Ideally there are many areas of scintillation across the face of a diamond with few dull patches.
Spread
Spread is a measure of the apparent size of a diamond and should be an important factor in your buying decision. Obviously you want to be able to purchase the largest diamond you can with the money you have available, while also factoring in quality for the other 3 Cs. Whilst size doesn’t play a large part in the beauty of a diamond, it certainly contributes to the desirability of that diamond.
The depth percentage value is used to give a range for a good diamond spread. Using Figure 8, if you divide the depth of the diamond by the diameter of the diamond you should get a value that is somewhere between 56% and 65%.
As with the other Cs, proof of a diamonds’ cut can only be verified with an authentic laboratory certificate.
The laboratory certificate for the diamond will give values for proportions of the cut such as:
- Shape e.g. brilliant
- Measurements, i.e. diameter and depth
- Assessment of proportions, e.g. very good
- Depth or % of girdle
- Type of culet (the point of the diamond)
- Table Width
- Crown Height
- Pavilion Depth
Some of these proportions can be used in a calculation that determines the values for the:
- Brilliance
- Fire
- Scintillation
- Spread
The Ideal-Scope
The Ideal-Scope is another tool developed by Holloway. It helps assess the standard of the cut of a diamond by measuring the sparkle (brilliance). It is a small eyepiece which has a special type of lense in it. You look through the eyepiece at the diamond you are assessing and a certain array of patterned colours is reflected based on the standard of the diamond cut.
It is a fairly advanced diamond purchasing tool, but Holloway claims that with only a little practise a layperson can eliminate 80% of all round diamonds as being an inferior cut using the tool.
For more information please visit www.ideal-scope.com
Tips on Diamond Cut
When evaluating a diamond’s cut:
- Use the laboratory certificate measurements to determine that the diamond has an optimum spread of between 56% to 65%.
- Start with an ideal cut and a poor cut so you are able to gauge the standard of a diamond’s sparkle. Then get progressively better diamond cuts to compare against the Ideal Cut until you can’t tell the difference.
- Make sure the girdle isn’t too thick as the diamond will be hiding its weight in the girdle area and won’t look as big. Conversely the girdle shouldn’t be too thin as it will be more prone to chipping.
Get Specific Diamond(s) Price Quote
Dubai Diamonds deals in solitaire diamonds in almost every size and shape imaginable. At any one time we have more than 2,000+ diamonds in stock, with our cutting and polishing facilities sending us new stock two times a week. Simply select all of the specifications that you want below, and we will come back to you quickly with the specific diamonds and prices from our stock.
OR if you are pushed for time, simply click on the email below and add your requirements: Sales@Dubai-Diamonds.com
Why Use Us?
* Team is GIA certified.
* 2,000+ diamonds in stock.
* Pay wholesale, not retail.
* From 0.20 cts to 20 cts.
* We supply 350+ jewellers.
* Track record - since 1984.

Who We Are

Dubai Diamonds' Managing Director Ashraf Ahmed
In The Media
The National newspaper published an article about Dubai Diamonds' Ashraf Ahmed on March 10th 2012:







